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Cross-border business, let more benefits firms are involved in steam shower, also let more sanitary ware enterprise cross-border to other industries, has been resources complementary and resources integration. Also let more and more enterprises that defend bath constantly expand their product category, thus extending the industrial chain, expand brand extension, the strategic target of retail business across. Cross-border marketing became the building materials profession a new profit way, in recent years, in ceramic tile industry "precarious" moment, sanitary limits but quietly rolled out a field "inter-bank operations". The most typical example is edom peng sanitary ware, wrigley sanitary ware, FaEnSha sanitary ware represented.
The wrigley, FaEnSha clean water first try
Relevant personage says, for a bath and ceramic tile, this have no unbrideable boundaries. According to understand, wrigley wei yu in December 2007, wrigley into the ceramic tile industry listed; ceramic tile global 08 May, wrigley archaize brick is high-key appear on the 13th Shanghai international hutch defends exhibition, of production technology advanced, the exquisite design, make ceramic tile industry peers' decisions.
Following the arrow later, another strong brand FaEnSha sanitary ware was also recently said going into ceramic industry. FaEnSha sanitary division general manager to housing journalists YanBangPing FaEnSha ceramic tile has now revealed that the design of the steam shower, currently on trial stage. Then FaEnSha at least will launch 15 series of use brick.
Cross-border road namely specialization to diversify
Ceramic and sanitary mutual cross-border, ceramic and sanitary products will change the original specialization of tending towards diversification go specialization development road of specialization and diversified route, and combination of brand strategy. Then the development trend is good or bad? Enterprise to do well, only two path: either specialization, either diversity. As a means of enterprise to realize the profit maximization, the operation of our company multiple and professional business itself is no good points, the key is to look at the current situation of the compliance with company and characteristics. Applying the great saying: "whether black cat, white cat can catch the mouse is good cat," whether professional or diversification, can promote enterprise brand development is good way.
Cross-border shower cubicle resources complementary resources
In the past two years, "cross-border" one word is very popular, such as cross-border design, cross-border marketing, cross-border music etc, and "cross-border" management has become a hot topic, and becomes the multitudinous enterprise's actual action, especially ceramic sanitary industry. Such as: 100 V to overall chest across from ambry, division ? bo luoni, opie from kitchen space cross into the space that defend bath; In the experience kenuosenhua cross into wood, again, after crossing to the whole wardrobe ceramic sanitary wares official march; Pressure cooker industry leader brand supor will also launch supor FaEnSha wei yu wei yu, ceramics and are very successful marketing.
Ceramic street light some well-known brand, constructed toward cross-border business, from ceramic tile to ware, from sanitary ware to ceramic tile, to hardware, to ambry, from hardware to ceramic sanitary ware... If huida, wrigley, FaEnSha sanitary ware brand bathroom sortie ceramic tile, nine animal husbandry and brilliant etc from professional hardware to ceramic sanitary ware, bathroom furniture, international famous sanitary ware brand TOTO protects sortie external brick and floor tile.
Industry cross-boundary operation between, to truly reflect the ceramic sanitary wares brand concentration is low reality, but also become a kind of ceramic sanitary industry new representation.
Low entry threshold, low concentration, low market competition, generous profit ability, huge market space, attractive prospect, and is not stable industry pattern, give newcomers cross-border business provides ceramic sanitary wares into space and opportunities. Therefore, ceramic sanitary ware brand is more and more, market solar street light is brutal, believe in the fierce market competition in cross-border marketing will go under too good.